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Password recovery • OkCupid
Password recovery messages vary greatly. From a straightforward copy to pretty casual and disarming like the one OkCupid used above. Our preference, as a writer, doesn’t matter a lot here. It’s all about the consistency of the brand voice and the user.
P.S. Every day, I dedicate 30 minutes to reviewing UX copy for free. Email me yours if you’re seeking a second set of eyes.
