UX & Marketing Copywriter

Empty State #9 – ADPList

Empty state copy on ADPList website’s mobile version for mentor profiles (Mentees section)

You have no mentees yet. Share your profile so mentees can easily book you.

UX Writing Bud

empty state

This is crisp and shares the accurate information with the user. However, from where I see, I find two flaws with this copy.

  1. It lacks empathy – “You have no mentees” is kind of disheartening even as a new user who is awaiting profile approval on the platform.
  2. It is confusing – If one doesn’t have mentees then people who would find and book you would not be mentees yet. They’re prospects.

The copy could have been written as:

Mentees haven't found you yet
Share your profile so folks can easily book you for mentorship
Share profile >>

When you suggest an alternative action in the copy, it’s a great idea to give the user an option to carry out your suggestion. Intuitive! Common sense!

P.S. Every day, I dedicate 30 minutes to reviewing UX copy for free. Email me yours if you’re seeking a second set of eyes.

About ADPList: It is a platform to network with fellow professionals from your field as a mentor or mentee. You can also host your workshops, portfolio reviews, etc. and build your brand as a thought leader and guru. (from their website)

About the author

Mansi

An Engineer and Business grad who gave it all up for the written word, I'm a child of logic. Equal parts insanity and no-nonsense attitude, I find myself wobbling between feeling young and being stuck in my ways.

UX & Marketing Copywriter

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