UX & Marketing Copywriter

Silhouettes by TOTO: Digital Launch

Brief

Increase the voice for TOTO brand as the choice for luxury bathroom fitting with the launch of GB Fittings range.
Target audience: Ultra HNIs of India

Insight

GB Fittings range was inspired by the shapes and essence of Nature and Japanese culture. The designs are minimalistic, aesthetically alluring, and ergonomic to use. Even with blindfolds on, each item in the series can be identified accurately due to their characteristic shapes.

Launch with films

To establish connect on intellectual level, we took the audience on a journey of origin of designs, bringing to their cognisance the very moment that inspired the flagship products, an emulation of ‘aha’ moment.

(scratch video for reference purpose only)
(scratch video for reference purpose only)

Social Media

The journey was continued on social platforms where other product features were highlighted.

B2B Emailer

B2C Emailer

Blogs


Overview

Client: TOTO India
Established in 1917 in Japan, TOTO is an award-winning bath-space brand with products ranging from luxury bathroom fittings and floatation tub to premium green building materials.

Deliverables: Complete digital launch package
Skills: Research, Conceptualisation, Copywriting, Content writing, Script writing, Storyboarding

About the author

Mansi

An Engineer and Business grad who gave it all up for the written word, I'm a child of logic. Equal parts insanity and no-nonsense attitude, I find myself wobbling between feeling young and being stuck in my ways.

UX & Marketing Copywriter

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