Brief
Increase the voice for TOTO brand as the choice for luxury bathroom fitting with the launch of GB Fittings range.
Target audience: Ultra HNIs of India
Insight
GB Fittings range was inspired by the shapes and essence of Nature and Japanese culture. The designs are minimalistic, aesthetically alluring, and ergonomic to use. Even with blindfolds on, each item in the series can be identified accurately due to their characteristic shapes.
Launch with films
To establish connect on intellectual level, we took the audience on a journey of origin of designs, bringing to their cognisance the very moment that inspired the flagship products, an emulation of ‘aha’ moment.
Social Media
The journey was continued on social platforms where other product features were highlighted.
B2B Emailer
B2C Emailer
Blogs
Overview
Client: TOTO India
Established in 1917 in Japan, TOTO is an award-winning bath-space brand with products ranging from luxury bathroom fittings and floatation tub to premium green building materials.
Deliverables: Complete digital launch package
Skills: Research, Conceptualisation, Copywriting, Content writing, Script writing, Storyboarding