Brief
Noise was bringing a new product in the market, NoiseFit Endure Sport smartwatch. My task was to conceptualise its positioning and crafting its digital launch copy.
Launch package included
- Product positioning content (Link to view) on website
- Product feature page on ecommerce (Flipkart & Amazon A+)
- Scripts and storyboards for videos (teaser, trailer and launch)
1. Product positioning on website (landing page)
2. Product feature page on ecommerce (Flipkart & Amazon A+)
ECOMMERCE: Product feature page on Flipkart ECOMMERCE: Product feature page on Amazon (A+ content)
3. Video scripts and storyboards
Overview
Client: Noise (Nexxbase Marketing)
Launched in 2014, Noise is one of the best selling smart technology brands in India with focus on smart and affordable wearables & hearables.
Deliverables: Digital product launch kit
Skills: Conceptualisation, Copywriting, Script writing, Storyboarding
Similar project: NoiseFit Fusion Hybrid watch (Complete Digital Launch Package)
Category: Technology, Lifestyle
