Brief
For the launch of Noise’s latest product, NoiseFit Fusion Hybrid smartwatch, I conceptualised the positioning statement and crafted copy for its complete launch package.
Launch package included
- Product positioning content (Link to view) on website
- Product feature page on ecommerce (Flipkart & Amazon A+)
- Scripts and storyboards for videos (trailer and launch)
- Social media copy (teasers, launch and post-launch)
1. Product positioning on website (landing page)
2.1 Product feature page on Amazon (A+ page)
2.2 Product feature page on Flipkart
3. Video scripts and storyboards
4. Social Media
VIDEO: Social media VIDEO: Social media SOCIAL MEDIA: Teaser VIDEO: Social media
Overview
Client: Noise (Nexxbase Marketing)
Launched in 2014, Noise is one of the best selling smart technology brands in India with focus on smart and affordable wearables & hearables.
Deliverables: Digital product launch kit
Skills: Conceptualisation, Copywriting, Script writing, Storyboarding
Similar project: NoiseFit Endure Sports smartwatch (Complete Digital Launch Package)
Category: Technology, Lifestyle
